Is your digital marketing agency a peach or a lemon?

How sure are you that your digital marketing agency is a peach? Now that you have an answer, I want to know on what was the answer based on. Is it based on numbers like reach, impressions provided your agency or real increase in your company business level ?

All these questions are really crucial if you are opting for digital marketing and I am happy to tell you that I have found the answers for it. But how did I find it? Well, experience talks. So, my company like many other companies have had invested on lemons which left bad taste behind. So, here are 6 tell tale signs which will help you distinguish between a peach and lemons of this market.

Sign number one:

Numbers which have not increased your business levels

They are many digital marketing terms which wow you but actually have little relevance in increasing your business levels. What can instead help you is conversion metrics. This here will help you concentrate on population who is interested in your services and this would actually increase your revenue.

Sign number two:

Waiting for rise in your SEO ranking rise

If the goal of your company is to rise SEO ranking and your agency seems to be taking its own sweet time and keeping you in dark about the advancements. Then, you should look into it. For your agency to progress it should constantly need your ownership credentials. So, this way you can ensure yourself that your agency is on the right track and is actually putting efforts in your assignment

Sign number three:

Are your service plans customised for you?

If not, here is your third sign of cheating. Every company’s field of expertise is different, so are the needs of the company. There is no term ‘one size fits all services’ in digital marketing. So, if your agency is offering a plan which is a hands down from their other clients, then maybe you should start searching for new agency

Sign number four:

Reactive or Proactive?

In present world being reactive will get us nowhere. In this situation, if your agency is waiting for things to happen then roll out your plans, then you are dealing with a wrong agency. Also, by dealing with these type of agencies will have no impact on your business.

Sign number five:

Are you part of the your company’s digital wave?

Your company, your business, your image…and you are still not informed what is happening to your given assignment by your agency. Then, you did to step down right away and see to it that you put on the same page as them.

Sign number six:

How digital are your agency plans ?

Digital media is on roller coaster now. Everything around us big or small are entering the digital globe. At times like this if your agency are still following the age old print, TV and radio advertisements strategy to get your given projects done. Then, I would say you are standing on a slippery slope. It is not that age old methods are no more effective but their relevance is decreasing as social media reach is much wider and even much more efficient.

With all that has been said, a good digital marketing agency should also provide you with good content for your business. Content is ‘king’ and lousy content will fail to gather attention from your customers. Your digital marketing agency should consider your business as their business and work to make it better.

Brand building is the most important aspect of any business. SunSTRATEGIC, acknowledge sthis wholeheartedly! You are your brand. they give you an identity. If you are interested in building your Digital Tool Kit, Digital PR, Digital Branding, Digital Advertising, Social Media Management, Content for your brand or training your staff with Digital skills, they would be happy to help.

SunSTRATEGIC is a Makeover Company, offering digital srategies and solutions for maximizing profits and far-reaching audiences. They undertake many challenges and successfully render and deliver our engagements. Some oftheir service offerings  are:

• Branding
• Creatives
• Digital Advertising (Social Media Management, ORM, CMM, Media Buying)
• Content Writing (SEO, SMM, Editorials, Blogs, Brochures, Website, Corporate Communications)
• Social Media Management (Awareness, Lead Generation, Retention, Engagement)
• Special Campaigns
• Print Campaigns
• Web developent
• Mobile apps development
• Videos & VFX

Do get in touch with them with your requirements 🙂