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Is your digital marketing agency a peach or a lemon?

April 23, 2017 by Khushboo 20 Comments

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Digital Marketing Agency, Digital Marketing Agency trends, Digital Marketing
Digital Marketing Agency: Peach or a Lemon?

How sure are you that your digital marketing agency is a peach? Now that you have an answer, I want to know on what was the answer based on. Is it based on numbers like reach, impressions provided your agency or real increase in your company business level ?

All these questions are really crucial if you are opting for digital marketing and I am happy to tell you that I have found the answers for it. But how did I find it? Well, experience talks. So, my company like many other companies have had invested on lemons which left bad taste behind. So, here are 6 tell tale signs which will help you distinguish between a peach and lemons of this market.

Sign number one:

Numbers which have not increased your business levels

They are many digital marketing terms which wow you but actually have little relevance in increasing your business levels. What can instead help you is conversion metrics. This here will help you concentrate on population who is interested in your services and this would actually increase your revenue.

Sign number two:

Waiting for rise in your SEO ranking rise

If the goal of your company is to rise SEO ranking and your agency seems to be taking its own sweet time and keeping you in dark about the advancements. Then, you should look into it. For your agency to progress it should constantly need your ownership credentials. So, this way you can ensure yourself that your agency is on the right track and is actually putting efforts in your assignment

Sign number three:

Are your service plans customised for you?

If not, here is your third sign of cheating. Every company’s field of expertise is different, so are the needs of the company. There is no term ‘one size fits all services’ in digital marketing. So, if your agency is offering a plan which is a hands down from their other clients, then maybe you should start searching for new agency

Sign number four:

Reactive or Proactive?

In present world being reactive will get us nowhere. In this situation, if your agency is waiting for things to happen then roll out your plans, then you are dealing with a wrong agency. Also, by dealing with these type of agencies will have no impact on your business.

Sign number five:

Are you part of the your company’s digital wave?

Your company, your business, your image…and you are still not informed what is happening to your given assignment by your agency. Then, you did to step down right away and see to it that you put on the same page as them.

Sign number six:

How digital are your agency plans ?

Digital media is on roller coaster now. Everything around us big or small are entering the digital globe. At times like this if your agency are still following the age old print, TV and radio advertisements strategy to get your given projects done. Then, I would say you are standing on a slippery slope. It is not that age old methods are no more effective but their relevance is decreasing as social media reach is much wider and even much more efficient.

With all that has been said, a good digital marketing agency should also provide you with good content for your business. Content is ‘king’ and lousy content will fail to gather attention from your customers. Your digital marketing agency should consider your business as their business and work to make it better.

Brand building is the most important aspect of any business. SunSTRATEGIC, acknowledge sthis wholeheartedly! You are your brand. they give you an identity. If you are interested in building your Digital Tool Kit, Digital PR, Digital Branding, Digital Advertising, Social Media Management, Content for your brand or training your staff with Digital skills, they would be happy to help.

SunSTRATEGIC is a Makeover Company, offering digital srategies and solutions for maximizing profits and far-reaching audiences. They undertake many challenges and successfully render and deliver our engagements. Some oftheir service offerings  are:

  • Branding
  • Creatives
  • Digital Advertising (Social Media Management, ORM, CMM, Media Buying)
  • Content Writing (SEO, SMM, Editorials, Blogs, Brochures, Website, Corporate Communications)
  • Social Media Management (Awareness, Lead Generation, Retention, Engagement)
  • Special Campaigns
  • Print Campaigns
  • Web developent
  • Mobile apps development
  • Videos & VFX

Do get in touch with them with your requirements 🙂

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Reader Interactions

Comments

  1. Kashifah Shaikh says

    April 28, 2017 at 5:58 pm

    Great info ??

    Reply
  2. Ali Rost says

    May 1, 2017 at 6:11 am

    I’ve never had a chance to work with a digital marketing agency .. but I do have a friend who has been looking to hire a new one. She must have encountered some of the same things because she’s been talking about SEO rankings and wanting to customize her service plan. Passing your post along to her!

    Reply
  3. Tania Potter - Soul Sense Coaching says

    May 1, 2017 at 8:06 am

    It is probably something that most of us could use some help and it’s certainly a skill I’m lacking. These guidelines are a good start, thank you.

    Reply
  4. Chelsea Elizabeth says

    May 1, 2017 at 8:16 am

    I’ve never worked with a digital marketing company but I do have some friends who will find this post very helpful. Thanks for sharing your wisdom

    Reply
  5. Anya says

    May 1, 2017 at 2:21 pm

    I used to work for a digital company back in London, these are some great tips. Thank you for sharing!

    Reply
  6. Katie Kinsley says

    May 1, 2017 at 2:34 pm

    I’ve never worked with an agency before, but I currently work on an in house marketing team. It’s been great so I’m not sure how to work with clients.

    Reply
  7. Tonya Wilhelm says

    May 1, 2017 at 3:34 pm

    A nice way to evaluate a marketing agency. Right now, it’s little me taking care of all my digital marketing and everything else. Maybe one day…

    Reply
  8. Rav says

    May 1, 2017 at 4:13 pm

    Never worked with a digital marketing agency. Will bookmark these points though if there could be a need in future:)..

    Reply
  9. Ana De-Jesus says

    May 1, 2017 at 5:51 pm

    These are all perfectly valid points to make. Like you said being proactive can enable you to be more productive and create a successful business whereas being reactive gets you nowhere.

    Reply
  10. five little doves says

    May 1, 2017 at 6:37 pm

    I know very little about digital marketing or how agencies work, but this was so interesting and you make such great points. I think being proactive is always key to success in this field!

    Reply
  11. Diane Hoffmaster says

    May 2, 2017 at 1:39 am

    I have never worked with a company like this but I have thought about hiring someone for SEO purposes. The concepts just seem beyond my abilities to do myself!

    Reply
  12. Elizabeth O. says

    May 2, 2017 at 2:43 am

    Digital marketing continues to evolve and we should also continue learning about the different ways we can use it. This sounds like a company that will help you achieve that.

    Reply
  13. Dana Vento says

    May 2, 2017 at 6:47 am

    RedLemon Digital Media is the leading digital marketing company in CDO and your one-stop shop for all your SEO and website development & hosting needs.

    Reply
  14. Rose Sahetapy says

    May 2, 2017 at 2:55 pm

    I’ve never worked with a digital marketing company and know very little about it. It’s always great to be aware of what is our priority in business and recognize the signs if the work doesn’t give any favor as we expected.

    Reply
  15. Carol Cassara says

    May 2, 2017 at 3:48 pm

    Branding is really important when it comes to marketing. Digital marketing is sometimes complicated but it has so much benefits when you’re starting or growing your business.

    Reply
  16. Nay says

    May 2, 2017 at 5:53 pm

    I’ve never used a digital marketing agency and know very little about them but this was an interesting post.

    Reply
  17. David Elliott says

    May 3, 2017 at 2:11 am

    I know SEO rankings are so important when it comes to growing your business. And Brand building is such an important part of this.

    Reply
  18. Noblandmakeup says

    May 3, 2017 at 2:21 am

    These are some really good tips. I’m doing all of this myself right now, but if I do decide to go with an agency I’ll definitely use these tips.

    Reply
  19. Whitney Abigail says

    May 4, 2017 at 6:00 pm

    Useful tips if I one day work with or work for a digital marketing agency

    Reply
  20. Makeup Discourse says

    May 12, 2017 at 9:26 am

    Hello Khushboo,
    Hope you are doing good.
    I have heard about them, will definitely consider them If I ever need to consult one.

    Reply

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