Heya! I hope you guys are enjoying two back to back giveaways on my blog! We are going to have 8 really lucky winners who will walk away with some cool goodies. Anyway, enough of promoting my giveaway; let’s get straight to this post!
Today I am going to introduce a brand new website that has some of the most interesting brands available along with features like My Beauty Score and Expert Advise. Let’s get to know Aplava better.
Aplava derives its name from sanskrit origins. Aplava (pronounced “AAp luv” in original sanskrit) means taking a bath to purify oneself. It’s an ablution process of cleansing oneself. Just as the name suggests, Aplava wants to give its customers an experience of divine purity. They believe that Beauty is you!
Aplava sells a combination of household brands and niche, luxurious beauty brands on its website and has a wide range of products to suit every skin type. They say that their team of dermatologists and beauty advisors have handpicked the products to be featured on the website across categories.
The website looks appealing and inviting and I had great fun wish listing some of the products they had. I even went through the Beauty Score questionnaire which is fairly basic. According to my skin and hair type, I was recommended certain products which were surprisingly pretty good.
They also have an ‘Ask the Beauty expert section’ where you can send in your skin concerns. I am yet to explore this bit.
Since it is a fairly new website, it does have some glitches. For example certain categories, though listed, do not have any products at all. Also, you do not have the option to click on a product and read about it as of now. But I am sure the hardworking team is doing its best to sort it out!
So what is the Aplava advantage?
Unlike other beauty retailers, they work directly with our manufacturers/authorized distributors to bring you over 3,000 products straight from the brands themselves. You can trust that anything you buy is 100% authentic, guaranteed.
Authentic products is something that everyone wants and I think Aplava is doing a great job in bringing some amazing brands to India!
In my part two of the review, I will share my shopping experience with you!
Stay tuned J